Civic Engagement Initiatives
The Strategic Brief
Drive mass digital participation, non-partisan voter education, and localized civic utility by building high-scale interactive media platforms across AOL and Netscape during landmark national political and cultural moments.
Strategic Execution
Led cross-functional editorial, product, and production teams to design, launch, and manage interactive civic digital media initiatives—including Government Guide, ElectionGuide2000, Vote Note, and Ask the White House—in addition to innovative, traffic record-breaking real-time online election coverage across four online properties: AOL News, AOL.com, Netscape.com, and CompuServe.
Key Impact & Platform Analytics
Drive mass digital participation, non-partisan voter education, and localized civic utility by building high-scale interactive media platforms across AOL and Netscape during landmark national political and cultural moments.
Strategic Execution
Led cross-functional editorial, product, and production teams to design, launch, and manage interactive civic digital media initiatives—including Government Guide, ElectionGuide2000, Vote Note, and Ask the White House—in addition to innovative, traffic record-breaking real-time online election coverage across four online properties: AOL News, AOL.com, Netscape.com, and CompuServe.
- Multi-Platform Election Coverage: Directed real-time digital coverage across AOL’s ecosystem and Netscape News Channel, partnering with the Markle Foundation’s Web White & Blue initiative to deliver live candidate databases, state-by-state recount tracking, interactive forums, and voter polling (eVote).
- Direct Citizen-to-Government Engagement: Managed production for Ask the White House, curating the top five public questions submitted weekly by AOL users and interfacing directly with the White House Press Office to publish official answers for millions of digital citizens.
- Interactive E-Government & Community Tools: Built Government Guide, a pioneering hyper-local civic portal that allowed citizens to research representatives, access municipal benefits, and utilize zip-code-customized job tools.
- Integrated Marketing & Collateral: Spearheaded promotional collateral—including original product distribution pamphlets, Yahoo! Internet Life feature inclusions, and press outreach—to scale brand awareness across national and local public sectors.
Key Impact & Platform Analytics
- Record Enterprise Scale: Delivered high-volume page views and unique visitor traffic across AOL News, AOL.com, Netscape.com, and CompuServe during peak 2000 election and civic news cycles - Over 280 Million Page Views in 5 months.
- Benton Award for Civic Journalism: Recognized by the Pew Center for Civic Journalism for excellence in digital public media, interactive voter education, and building civic trust online.
- Yahoo! Internet Life "Top 50 Sites": Awarded a spot among Yahoo! Internet Life’s "50 Most Useful Sites" on the web for interactive utility and government accessibility
