University of Pittsburgh Chapter - "225 is Alive!"

$166,000 National Matching Challenge & Brand Building Campaign

​The Strategic Brief
Capitalize on a major philanthropic milestone—a $166,000 matching challenge grant backed by alumnus Mark Cuban—to drive alumni engagement, increase annual giving, and modernise digital fundraising channels across national chapter networks.

Strategic Execution
Architected and deployed an integrated multi-channel capital and alumni engagement campaign centered on high-profile alumni backing, urgent deadline messaging, and streamlined digital contribution pathways.

• Campaign Identity & Messaging: Developed a high-urgency narrative leveraging the prominent endorsement and matching grant to re-energize inactive alumni segments and elevate annual donor tiers around the them of "225 is Alive" (the Chapter House address number), and building a legacy for the future.
• Multi-Channel Activation: Coordinated synchronized outreach across targeted email marketing, direct mail touches, customized landing pages, and digital video assets.
• Donor Journey & Conversion: Optimized digital payment flows and tracking infrastructure to reduce friction for one-time and recurring contributions.  Created a multi-year, multi-leg named brick campaign for donor recognition at different funding levels. (See video below).

​Key Impact

• Capital Acceleration: Successfully mobilized alumni support to meet and exceed matching campaign milestones for number of , securing critical endowment funding to give out full $24,000 of scholarships in its inaugural year.
• Alumni Participation Lift: Re-engaged legacy members across multiple decade cohorts, establishing higher baseline annual giving.
• Reusable Campaign Playbook: Established a scalable digital fundraising and messaging template for future chapter and national endowment appeals.

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